Designed with the amazing design team at True Brands.  All photography and editing by in-house True Brands photography team.

Cakewalk™ brings graphic trends of the moment to gifting and paper goods. From wine bags to cards and party supplies, Cakewalk™'s in-house designs to make your party effortless.

The paper product manager and I set off to re-establish the paper line at True Brands as is own fledged brand. We led the naming process through company wide focus groups and came to Cakewalk. Cakewalk, by definition, is an absurdly or surprisingly easy task.  As logo development began it became clear we wanted a lively and spirited mark that entertained and would display the ease of the party you would throw with the products.  Once the logo was created, we went straight into designing the packaging and product for the first launch.

PRODUCT DESIGN

PACKAGING DESIGN